Our story

Created for a public-health emergency. Evolved for the routes of today.

Original Soft Shield began when school transportation needed a fast, practical way to create separation during COVID-19. That origin remains part of the product—and gives districts another option when health concerns return.

CDC Emergency Operations Center coordinating the COVID-19 response in 2020CDC Emergency Operations Center · 2020 · Photo: James Gathany / CDC

Preserving the heritage

The health story stays. It just no longer leads every conversation.

During the pandemic, the need was immediate: help create physical separation on buses using a product that was soft, removable, cleanable, and practical for a working fleet.

As transportation needs changed, districts began looking at the same core product for student-specific space, specialized routes, and additional separation between adjoining seats. The product did not lose its original purpose; its useful role became broader.

How the purpose expanded

One practical idea. A longer life than the crisis that created it.

2020

Separation during COVID-19

Developed as a soft, removable barrier for shared student transportation when physical separation became an urgent operating concern.

Next

Broader respiratory-season readiness

Retained as an option for added separation during influenza season, localized outbreaks, or individual health-related requests.

Today

Student-centered route support

Used primarily where riders benefit from more defined personal space, a visible boundary, or specialized seating separation.

Health protection, carefully described

A barrier that helps create separation.

Original Soft Shield is a physical divider. It can be incorporated into an organization’s broader approach to spacing and vehicle operations, but it does not diagnose, treat, or guarantee prevention of illness.

Districts should follow current public-health guidance, cleaning procedures, vehicle requirements, and their own policies when using any barrier for health-related purposes.

Soft Shield providing separation near a school bus driver area
Historic Original Soft Shield product mailer

From the archive

See the coverage that documented the original launch.

The news and marketing archive preserves how Original Soft Shield entered the school transportation industry during an extraordinary period. Archived images may show earlier shield designs, materials, or mounting details that differ from products supplied today.

Open the archive

More from the original launch

Product literature and industry coverage.

Additional pages from the launch archive show how Original Soft Shield was introduced and covered by the school transportation industry in 2020.

Original Soft Shield launch product flyer

Original product literature

Original product flyer

This preserved product overview introduced the shield’s soft construction, mounting approach, and school-bus application.

View the full flyer
School Transportation News article about Wisconsin school bus barriers

School Transportation News

Wisconsin OK’s school bus barriers to separate students from drivers

Taylor Ekbatani · July 9, 2020

Launch-era reporting documented Wisconsin’s conditional approval of school bus barriers and the Original Soft Shield.

Read the original article
School Transportation News July 2020 page featuring Original Soft Shield

School Transportation News · July 2020

COVID-19 Takes Industry to Cleaners

The archived issue displayed Original Soft Shield while reporting on the products and operating changes introduced across the school-bus industry.

Past purpose, present need

Need separation for a student, a route, or health readiness?

Share the bus type, seat location, intended use, and approximate quantity. We’ll help identify a practical configuration.